Rewards points are accrued on an individual item basis after all applicable coupons and direct discounts have been applied. Applicable coupons and promotions that offer discounts on a specific item reduce the point accrual based on the final price paid for that item. There are some coupons that cannot be applied to a specific item and the value of the coupon will be applied on a pro rata basis across the eligible items in the purchase. See Rewards Terms for details.